Privacy Policy

Effective Date: 20/11/2025
Last Updated: 17/10/2025

At Upscale Beauty (operated by Upscale Trading FZC), your privacy is our top priority. This Privacy Policy explains how we collect, use, store, and protect your personal information when you shop with us or browse our website www.upscalebeauty.ae (“Site”).

By using our Site or providing your information, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect personal information directly from you when you:

Register or create an account on our website
Place an order or make a payment
Subscribe to our newsletter or marketing updates
Contact us via email, phone, or social media

The information we collect may include:

Full Name
Email Address
Phone Number
Shipping & Billing Address
Payment Details (only limited, non-sensitive data such as payment confirmation — we do not store full card or banking information)
Order and transaction history
Communication preferences

We may also collect non-personal data such as IP address, browser type, and cookies to enhance your shopping experience.

2. How We Use Your Information

Your information is collected and processed for the following purposes:

To process, confirm, and deliver your orders
To contact you regarding order status, delivery, or support inquiries
To personalize your shopping experience and improve our services
To send you marketing and promotional offers (only with your consent)
To comply with UAE VAT, accounting, and consumer protection regulations
To detect and prevent fraud or unauthorized activity

We will only use your data for purposes compatible with the original reason for which it was collected.

3. Legal Basis for Processing

We process your personal data based on:

Performance of a contract: to fulfill your order and provide customer support
Legal obligations: to comply with UAE accounting and taxation requirements
Legitimate interests: to improve our website and customer experience
Consent: for marketing communications and cookies (you can withdraw consent anytime)

4. Data Storage and Protection

All personal information is securely stored on encrypted systems accessible only to authorized employees of Upscale Trading FZC.
We apply appropriate technical and organizational security measures to prevent unauthorized access, disclosure, alteration, or loss of your personal data.

Your payment data is processed securely through PCI-DSS compliant payment gateways. We do not store your credit card or online banking credentials.

5. Data Sharing and Disclosure

We value your trust and do not sell, rent, or trade your personal data.

We may share limited personal information (name, contact, and delivery address) only with:

Trusted delivery partners: Quiqup, SMSA, Aramex
Payment gateways and financial institutions: for secure processing of payments
Legal authorities: when required to comply with UAE laws or court orders

All third-party partners are contractually bound to protect your information and use it only for the intended purpose.

6. International Data Transfers

Your information may be processed or stored on servers located outside the UAE (for example, if we use international hosting or cloud providers).
In such cases, we ensure that data transfers comply with the UAE Personal Data Protection Law (PDPL) and that equivalent safeguards are in place.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Remember your shopping cart and preferences
Improve website functionality and performance
Analyze browsing behavior through analytics tools (e.g., Google Analytics)

You can disable cookies in your browser settings, but some features of the Site may not function properly as a result.

8. Marketing and Communication Preferences

We may send you promotional messages or product updates if you have opted in.
You may unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy or as required by UAE law (e.g., for VAT and accounting purposes).
When your data is no longer needed, it will be securely deleted or anonymized.

10. Your Rights

Under UAE data protection laws, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your data or account
Withdraw consent to marketing communications
Object to or restrict certain data processing activities

To exercise any of these rights, please contact us at info@upscalebeauty.ae.

11. Children’s Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect or store personal data from minors. If we become aware that such data has been collected, we will delete it promptly.

12. Links to Other Websites

Our Site may contain links to external websites. We are not responsible for their content, privacy policies, or practices. Please review those sites’ privacy policies before sharing any personal information.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to comply with changes in laws or our business practices.
The latest version will always be available on www.upscalebeauty.ae.
Continued use of our Site after updates signifies your acceptance of the revised Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding your privacy or this Policy, please contact us at:

Upscale Beauty (Upscale Trading FZC)
Phone: +971 58 978 0123
Email: info@upscalebeauty.ae
Website: www.upscalebeauty.ae
Location: Dubai, United Arab Emirates